Our Partners
Discover the benefits of partnering with BSE.
Discover the benefits of partnering with BSE.
At Barclays Center, our partners do more than advertise — they activate. Through bold ideas, immersive experiences, and fan-first thinking, we collaborate with leading brands to create unforgettable moments. Explore how our partners bring their brands to life and drive real impact, both on and off the court
Moët Hennessy has been the exclusive Cognac and Champagne partner of Barclays Center, the Brooklyn Nets, and New York Liberty since 2022. Their partnership brings premium fan experiences to life through activations like the Hennessy Baseline Club, cultural events such as Black History Month celebrations, and community initiatives like the Marcus Graham Project, which supports diverse talent in marketing, media, and sports.
The Brooklyn Nets and American Express earned the NBA’s top partnership honor for a season-long campaign that elevated the fan experience at Barclays Center. Through exclusive Card Member perks and immersive activations, the collaboration brought fans closer to the game.
Highlights included:
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Ahead of the 2022 WNBA season, the New York Liberty partnered with Microsoft’s Xbox to launch what would become one of the most notable women’s sports partnerships to date. The partnership was highlighted by a Roblox-inspired secondary basketball court that existed both at Barclays Center and within the Roblox universe; a first-of-its-kind activation in the WNBA.
Our corporate partners mirror the scope of BSE’s local, national and global reach. We can’t wait to hear from you and hope you will grow with us!
For more information, please contact partnerships@bseglobal.net.
